From aesthetics to functionality and navigation and coding, a lot of work goes into creating an eye-catching, user-friendly website. Web developers and designers need to walk together to produce a quality website that has the relevant content, information, will be located by search engines, engage customers, start conversations, and have an easy payment, security and deliverable process. Here are a couple of points a web designing company in India needs to keep in mind when designing a new website.
Security is foremost the most important factor for your website. You need to make your website secure for your visitors and ensure that their information and credit card data is kept secure. Customers need to know that their data is secured and kept away from viruses, hackers, trojans, and other third-party sites that can wreak major havoc on your website. These can leave your site with a bad reputation and can damage the popularity of your brand and search engine rankings. Always use trusted programs and applications when building a site.
- The aesthetic appeal of your website
The way your website looks is extremely important, human beings are visual creatures and if they notice a professional, minimal, and clean website with a nice graphic layout, they are sure to click on it. Your graphics should not be overwhelming when a visitor comes to your site but instead should look pleasant and informative. Use the white space and fonts to give your users insight into your brand and what you do. Ensure that with animation and moving graphics, your website loading speed isn’t affected as it can sometimes freeze or take long to load.
- Navigation and your website structure
The navigation and structure of your site need to be taken into consideration, poor navigation will not redirect you to the right pages and will be slow to load leaving your users frustrated, in addition to this it will also increase your website’s overall bounce rate. Try to make the structure as simple as you can, remember you only have a couple of seconds for people to form their opinion about your brand and impress your users and even a small error can result in a bad first impression and affect your brand reputation in a wrong way.
- Top-quality content
The content of your site as well as the best SEO services need to be in a preferred language and relevant to your brand. Content that is messy, with poor grammar and spelling errors, tends to make a website look unprofessional and this can cause it to drop lower in the search engine rankings. If you are unable to write, hire a professional agency to add useful and good quality content to help your users and be search engine optimized on Google, Bing, Yahoo, and more. Remember to add your contact details in case customers need to get in touch with you, this can be done at the bottom of your homepage or contact page. Also add in a call-to-action button so that people can take an action to purchase your product or service, like sign up here, click now or call us today.
Designing and developing a new website can be exciting and also take a lot of time. Don’t rush, remember there are a lot of factors that need to go into this undertaking and you have only one opportunity to make or break a customer’s first impression. Focus on your brand and ensure you give the visitors what they want when it comes to interacting and looking at your brand and what you have to offer.